You can promote your book through the media when times are tough, when times are good, or at any time at all. It doesn’t matter a bit. The techniques below will work anywhere, anytime. Don’t worry about journalists learning the plan. They know the rules too, and will be happy to play along. Always remember, journalists are your friends. They are just like pets. If you are nice to them feed them the right food, and ensure that they have what they need, they will repay you with loyalty, returning to you over and over again.
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1. Learn about the international media. Read websites, journals and listen to web radio. Show that you know something about a media outlet when you talk to them.

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Press releases are vital tools in the PR armoury of all book marketers. Here are ten ways that you could end up firing blanks. Uses this list to avoid the common errors that will ensure your release gets shredded.
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1. Keep it simple. Don’t make people download software to use your site. Ensure that it works in every type and version of web browser. Keep it clear and simple, and comply with legal guidelines.

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Not all interview questions are going to be easy and you may sometimes find yourself under fire from a hostile journalist who doesn’t like you or the message in your book. In fact some interviewers make their living by making their guest’s life hard but even tough interviews provide you with an opportunity to win fans and generate more positive exposure. If you follow these two essential elements of success you’ll be able to stay in control no matter what.

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So, you have a media interview lined up – congratulations! This could be a great opportunity to grow your fanbase, sell loads of books and be invited back. Or, if you fail to prepare, you could end up making a complete mess of things. Use these questions to ensure you’re prepared for your interview and you’ll come out looking like a pro.

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