1. Tell people about your book. I know, it’s obvious isn’t it? However, many authors think it’s impolite to mention their book in an initial conversation. Don’t be reticent. Anywhere, anytime you have the opportunity to mention your book, do so.

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About MeAlan Stevens is a Media Coach, PR Expert and Speaker. He is the co-author of MediaMasters: Insider Secrets from the Big Names of Broadcast, Print and Social Media and author of The Pocket Media Coach . Alan has been interviewed over 2,000 times on national TV and radio, and quoted in every UK newspaper. He now helps people to get their message across and raise their profile using both traditional and social media.
My BusinessAlan Stevens, through his company MediaCoach, provides you with the skills to get your message across, whether online, on air, in print or on stage. He works with CEOs, company spokespeople, marketing, sales and PR departments and SMEs. Alan’s courses are interactive, fun, and incredibly cost-effective. If you need to raise your profile, cut your costs and bring in more business, Alan will help you.I Specialise InPR and Media Find me hereLONDON |
1. Tell people about your book. I know, it’s obvious isn’t it? However, many authors think it’s impolite to mention their book in an initial conversation. Don’t be reticent. Anywhere, anytime you have the opportunity to mention your book, do so.

You might ask yourself, “Why should the media be interested in my book?” , or you could turn it round and think “Why should I be interested in the media for my book?” Let’s answer the second question first. You should be interested in the media because they will offer you a low-cost way of raising your profile, gaining credibility, and of course, more book sales, which is what all authors are interested in.

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