Can’t I Just Write About What I Know?

Unless you’re in the textbook or academic field (where there’s a need for very specific, academically accurate and impartial information) then you shouldn’t just write about what you know – you should find a way to write about it in a way the reader will want.

In fact, I’d argue that many academic books would benefit from an injection of sensationalism. It’s a great way to engage the reader when you take a position (either for or against something)  but most academic texts have to keep a sense of balance which is why they’re often so dull for the reader. Then again – they’re about information not entertainment.

Also, academic books are rarely written with the goal of massive financial success in mind. So, if you want to make money from books – then don’t model them! They’re often too niche, too research-intensive, a pain to edit and proof, and likely to go out of date by the time you’ve published them.

Seriously, some book topics just haven’t got a big enough market or universal appeal to make it worth your while. And, if the niche is tiny, then books are rarely the best model for making money. There are other things you can sell to a niche audience though which we’ll share inside the members area.

Summary

So that about wraps it up – I’ve shared loads of tricks and creative strategies for helping you come up with ideas. I’d suggest choosing 2 or 3 that appeal most to you and see what comes up. Of course – a great book idea is one thing – but there’s a long way to go before you’ve got a great book and are selling loads of copies. Take a look at the Publishing Ladder of Success and you’ll see what I mean!