Posted on 05 March 2010.
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As you negotiate with other people in the course of promoting and selling your books and information products you are almost guaranteed to get people who will quibble about price. I always negotiate so would always expect other people to do likewise. However, I make sure I have Continue Reading
Posted in 5. Sell Loads of Books, 6. Cash In
Posted on 25 February 2010. Tags: bestseller strategies, bestselling title, book marketing, book title, get published, halderman-julius, little blue books, rich writer, sell books, selling books, strategies, wealthy author
The legendary bookseller, E. Haldeman-Julius was one of the biggest publishing sensations of all time. He sold over a 100 million books during the 1920s – which is an eye-watering amount of sales by anyone’s standards.
In all, he published around 2,000 titles as part of a series called Little Blue Books. What’s particularly interesting is that all the books were packaged in a similar way. They all had blue covers and there was little to distinguish them.
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Posted in 4. Get Published, 6. Cash In
Posted on 04 December 2009. Tags: author promotion, book marketing, book promotion, celebrity endorsement, celebrity testimonial, influential author, Marketing, sell books, selling books, strategies
Getting a celebrity endorsement for your book is one of the easiest ways to promote it. Readers are much more likely to listen to a well-known expert or media personality saying they can’t put your book down. Not only this but a little
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Posted in 1. Get Book Ideas, 2. Find Your Market, 5. Sell Loads of Books, 6. Cash In, Principles
Posted on 15 September 2009.
The biggest challenge facing publishers when going down the ebook conversion route is the number of compromises that will need to be made. Your beautifully designed, elegant manuscript could turn into a jumble of words, broken images, incoherent headings and impossible navigation.
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Posted in 6. Cash In
Posted on 07 September 2009.
Right – now you’ve seen how not to do it and how the average (and typically broke) author does it I’ll show you how the wealthy author does it. This approach will guarantee that the more you raise your profile and build your readers and fans, the more money you’ll be able to make for the rest of your life. You’ll see that your relationship – and not your book – is the real source of income from your expertise. Continue Reading
Posted in 6. Cash In
Posted on 07 September 2009.
Now we’ve looked at how not to make money from your expertise, it’s time to see how the average author does things. Some authors go on to be very wealthy using this approach – but it relies totally on massive book sales and a little bit of luck – so it’s still not ideal but it’s definitely worth knowing to see how you fit so far. Continue Reading
Posted in 6. Cash In
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