Now we’ve looked at how not to make money from your expertise, it’s time to see how the average author does things. Some authors go on to be very wealthy using this approach – but it relies totally on massive book sales and a little bit of luck – so it’s still not ideal but it’s definitely worth knowing to see how you fit so far.

A Better Way: How Average Authors Try To Get Wealthy & Why They Still Need The Day Job

So, here’s how most authors try to make their living (and why most authors aren’t wealthy authors)…

Unless you sell loads of books, write loads of books or get lucky with film rights etc. then you’re likely to still need the day job to make ends meet! But as you’ll soon realise – the money isn’t in the books it’s in the relationship – and specifically from selling back end products and services while using your book as a low-cost but profitable lead (and fan) building tool!

In this example, the author’s only high value item requires you to sell your time for cash – which can only result into a 1:1 input to reward ratio. The gaping hole – where medium priced products that would enable you to get paid multiple times for a single effort should be – is also dangerous because prospects have to make a bigger leap from ‘buying your book’ to ‘paying for your services’ which will mean fewer conversions.

It’s easier if they can work their way up to your higher value stuff in easy steps.

Next well see how a wealthy author stacks things up…