Posted on 04 December 2009. Tags: author promotion, book marketing, book promotion, celebrity endorsement, celebrity testimonial, influential author, Marketing, sell books, selling books, strategies
Getting a celebrity endorsement for your book is one of the easiest ways to promote it.
Readers are much more likely to listen to a well-known expert or media personality saying they can’t put your book down. Not only this but a little ‘celebrity’ magic tends to rub off on you.
I’m not saying that you should write to every celebrity or expert you can think of willy-nilly. However, if there is a tie-in with your book, however tenuous, then go for it.
Many authors are reluctant to approach celebrities for testimonials. Don’t make the same mistake!
Celebrities have egos the same as everyone else. And if your book is getting publicity and media attention, this is also going to benefit them.
You may have to approach 100, even 500, celebrities. But you only need ONE to make a massive difference to your book sales. Does it really matter if 499 tell you to get lost, if you get the one testimonial you’re after? What do you stand to lose? Hurt pride and the time it took to write the letter or email!
It’s never been easier to access celebrities via the Internet. Not only can you use search engines like Google to track them down. Many of them also have Facebook and Twitter accounts. Make it easy for them by writing 5 of your own testimonials. When you contact them, point out that they can choose one of your templates if they wish. Anything that saves them time or having to wade through loads of material, will persuade them of your professionalism.
If you’re feeling daunted, then focus on the positive benefits for you and your book. Quotes will boost your book sales and credibility. And think how great you’ll feel when you see those endorsements printed on your book cover.
Posted in 1. Get Book Ideas, 2. Find Your Market, 5. Sell Loads of Books, 6. Cash In, Principles
Posted on 15 September 2009.
The biggest challenge facing publishers when going down the ebook conversion route is the number of compromises that will need to be made. Your beautifully designed, elegant manuscript could turn into a jumble of words, broken images, incoherent headings and impossible navigation.
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Posted in 6. Cash In
Posted on 07 September 2009.
Right – now you’ve seen how not to do it and how the average (and typically broke) author does it I’ll show you how the wealthy author does it. This approach will guarantee that the more you raise your profile and build your readers and fans, the more money you’ll be able to make for the rest of your life. You’ll see that your relationship – and not your book – is the real source of income from your expertise. Continue Reading
Posted in 6. Cash In
Posted on 07 September 2009.
Now we’ve looked at how not to make money from your expertise, it’s time to see how the average author does things. Some authors go on to be very wealthy using this approach – but it relies totally on massive book sales and a little bit of luck – so it’s still not ideal but it’s definitely worth knowing to see how you fit so far. Continue Reading
Posted in 6. Cash In
Posted on 29 August 2009. Tags: make money, pipeline, product pipeline, products, upsell, Video, wealthy, wealthy author
In this two-part video series, bestselling author of Bare Knuckle Selling and Bare Knuckle Negotiating, Simon Hazeldine shares a proven approach for building a profitable information product empire based on your book. When you watch you’ll learn how to structure your product pipeline to build massive income into any business.
Posted in 6. Cash In, Video
Posted on 28 August 2009. Tags: Marketing, Nadine Hill, Planning, selling, strategies
The ultimate aim for any author is to sell books – to turn their knowledge into cash. By the same token the publishing company is a business and is there to make money. To find a viable product to take to market and sell enough of, to recoup their investment in printing and marketing the book. Therefore in order to get published and turn your work into cash, you need to create a product that will sell, and this means thinking like a businessperson.
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Posted in 6. Cash In
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