Posted on 01 May 2010.
Writers are often taken by surprise when they’re asked for a “detailed marketing plan” before a publisher has even taken them on.
It’s a skill worth developing – as many successful authors write their marketing plans before they even set pen to paper.
In Part 1 of my article, you learned how to get started with a marketing plan for your book. Today, you’ll be finding out how to complete it. Continue Reading
Posted in 2. Find Your Market, 4. Get Published, 5. Sell Loads of Books, Principles0 Comments
Posted on 24 April 2010.
Increasingly, agents and publishers are asking authors to help with the marketing of their books.
Many writers are taken by surprise when they receive a request for a “detailed marketing plan” – often before an agent has even taken them on.
Don’t be daunted. Treat this as an opportunity rather than a hurdle. Many successful authors draw up a marketing plan before they even start work on their book. Continue Reading
Posted in 2. Find Your Market, 5. Sell Loads of Books, 6. Cash In, Principles0 Comments
Posted on 10 April 2010.
Kristen Eckstein, book coach and founder of www.iampublished.com demystifies ISBN numbers for authors thinking of self publsihing. This short video will help you understand why the ISBN is important and how to get one.
Posted in 4. Get Published, Principles, Video0 Comments
Posted on 07 April 2010.
In this detailed and revealing case study, Jo Parfitt shows you how a self-published book can go through many phases as it evolves. Continue Reading
Posted in 4. Get Published0 Comments
Posted on 03 April 2010.
Want to increase your chances of writing a bestselling book right from the get-go? Here are some tips used by the top 5% of authors.
Many successful writers do considerable research before they even get started writing their books. Much of this relies on having a basic understanding of marketing. Continue Reading
Posted in 2. Find Your Market, 3. Write Books Easily, 4. Get Published, 5. Sell Loads of Books, Principles0 Comments
Posted on 02 April 2010.
When considering how to approach the topic of branding, be sure that you tread carefully. Remember, when you self-publish, you are essentially setting up a business. Whether you choose to publish through a subsidy press or if you decide to go 100% independent, you are still running a business. You are responsible for managing and promoting your written voice in some capacity, no matter the publishing path you choose. This is your time and money that is on the table, so take time to think about how branding is more than a label for your work. Branding is the most important element necessary for any business. When we shop, we are influenced by branding, whether we know it or not. We may look for quality and style, but branding is always affecting our decisions. From buying a vehicle to purchasing clothing, even to your weekly grocery trip, branding is present in a big way.
Posted in 5. Sell Loads of Books0 Comments
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