So far you have a great page and profile and some understanding of various different types of tweets. In this article we will look at putting together tweet sequences so you can include driving traffic to your book, page or product.

The right time to tweet

People are most active on Twitter roughly between 9 and 12 in the morning and the same time again in the evening. Because Twitter works so fast you need to have your tweets going out within these times to have maximum exposure.

Unlike other social media platforms tweets seem to be there for a moment and then they are gone. This leads us to two important points. If you have a message you want seen then you will need to tweet it several times. Lots of your tweets are reusable because they won’t have been seen and even if they were they are likely to be forgotten quickly.

Automating your Tweets

I would not automate my humanity tweets. These are the ones that I would leave for real time events, spontaneous thoughts and feelings.

All my specialist tips, quotes and links could be easily automated through any number of pieces of software that are out there. If you worked on, for example three automated tweets a day over a repeating ninety day cycle you will need to create 270 tweets. Sound a tall order until you realise that, at maximum these are 140 characters long and for most of them you are actually just surfing the internet for relevant things.

Once you have, in this example 270 tweets you can put them on a repeating 90 cycle leaving you to add a humanity tweet and your marketing messages as you require.

Adding your marketing message

Now to add your all important marketing message. I work on once every five tweets or two days, whichever is the longer.  I send out tweets to announce new blog posts, upcoming workshops, special offers, and even  sending people direct to my sales pages. All of this most Tweeters will happily accept because you are giving out a huge amount of good content along with your marketing messages.

Twitter Domination

Let’s now look at some clever nips and tucks we can add to this before we look at farming for those followers that will be desperate to buy your book.

As a rule of thumb keep your tweets to less than 120 characters. This is so that they can be retweeted by others easily. Retweeting is where other people send your message on to their followers. They will only do this if they like the message and they can do it easily. This means keeping to less than 120 characters if you can.

Open loops, ask questions create obvious sequences where people will want the rest of the story. By doing this you are drawing people in. Often I would ask a provocative question and then link to a blog post with an answer. I will create an outrageous headline for a link. We have already discussed numbering your tips and why that works. When I am field testing I will run a series of tweets over perhaps an afternoon just updating the sequence of play.

One that I am considering running for my specialist area is persuasion and poker tweet series. The intention is to take a few persuasion techniques that I intend to use in a poker game and then run a series of real time tweets as the game progresses. I can see this, if run properly gaining me a huge following for my target market.

Anything that provokes curiosity will make your profile sticky and will get people to follow you.

Retweet anything you find of value. When you retweet other people the Cialdini Principle of reciprocation is in play and you are more likely to be retweeted back or at least thanked by the person who you retweeted. Either way it puts you in front of more potential followers. Also if you found it of value then others might and they may retweet your retweet. Again you are in front of more potential followers.

Now you have a way of creating a great profile and background, how to create large sequences of tweets of value both automated and real time, you also know how you can integrate your marketing messages into the whole thing. The only thing you now want is how to farm for your followers. So that is what we will cover in the next article.