The impact of a bestselling title on book sales can be little short of dynamite. Top titles create anticipation, excitement and enthusiasm. They express the passion of your message. They connect emotionally with your reader.A top title helps you avoid the slush-pile. It gets you on publishers’ desks. It attracts media attention. Most importantly, it will helps you with book sales.
It’s a simple trick, but an effective one. So don’t waste this opportunity to help your book shine.
Here are some tips to help you get started with both fiction and non-fiction titles:
Include ‘How to’ in your title
People love to learn with simple and easy steps. They like miracle solutions and ‘quick fix’ answers. In today’s busy world, they like anything that suggests they can shave off time from their learning curve.
Eg. How To Write A Bestseller / How to Become a Forex Trader
Make a big promise
If you have a big-gun promise, don’t be afraid to use it. However, use your promise sparingly, and be ready to deliver. Your readers will remember if you fulfill your promises, and will come back for more. They’ll also run a mile from hype ~ so give careful thought to what you’re promising!
Eg. The 4-Hour Work Week / Lose A Stone In Six Weeks
Command your readers
The command has an immediate effect. It makes the reader think: “Yes, I want that!” It also reassures them that it’s possible to achieve this and helpful advice will follow.
Eg. Tame Your Toddler / Buy Your Dream Home in Brazil.
Offer your top benefit in your book title
If you have a non-fiction book, tell the reader how they’ll benefit from reading it. What’s the problem your book is going to solve? Readers buy books for something that will help them grow, profit, improve health, solve relationship problems or gain more time.
Eg. Think and Grow Rich / The One-Minute Millionaire.
Ask a question
Most times, your reader will answer your question in their minds. They’ll be hooked in. The key is providing the answers in your book.
Eg. When Did You Last See Your Father? / How Good Is Your Sex Life?
If you’re still struggling for ideas, use other authors’ books as inspiration. Check out the bestsellers’ list in book stores or on Amazon. Is there anything that makes you want to buy a book right now? Aim for something that has magnetic pulling power.
It doesn’t matter if your title is just one word. It’s worth devoting the time and energy to getting it right.