Hey authors, are you on Facebook? No, well, why not? It isn’t just a playground for teens and college kids anymore. It is now also full of adults and businesses, and it is a great place to market your book. How, you wonder? The best way to promote your book on Facebook is with an author fan page. Yes, you will ask others to become your fan, but the truth is you probably have a few fans already, so why not use it to your advantage and get the word out there at the same time?
You can create your author fan page on Facebook in three easy steps.
Step 1: Sign In or Sign Up! If you’re already a member of Facebook with a personal profile, all you’ll have to do is sign in to your Facebook profile and begin the fan page process. If not you’ll have to first go to Facebook.com and sign up for your Facebook account. They make it super simple, so don’t be scared.
Step 2: Build it so they can come! Next, you’re simply going to build your fan page. Once signed in or signed up on Facebook, you will need to go to http://www.facebook.com/pages/create.php to set up your page. You will want to be sure to include a professional picture of yourself and links to your official website, and of course info about your book.
Step 3: Promote, promote, promote! After you’ve built the page, you’ll want to put it to work for you. Promote it, share it, tell everyone about it. Share it on your blog, put a link to it in your sidebar, share it on message boards, on Twitter, and even offline. You can always put the URL to it on your business cards or any fliers or bookmarks you make to promote your book. And Facebook makes that easy with their “vanity” URLs. Once you have your fan page set up and 100 fans, go to http://www.facebook.com/username and create a custom URL that is easy to advertise. And while you’re at it, check out http://www.facebook.com/writingfan and become a fan of writing!
Studies show that it take a person eight times of seeing something before they take action on what they have seen. That means a person may have to see you and your book eight times before they’ll buy it. You want to help contribute to those eight times and a Facebook fan page can help. It will help give you yet another place to communicate with those interested in your topic, allowing you to send them updates and information. It will also drive traffic to your website or any other social media site you are on. So, what are you waiting for? Go sign up, build and promote! Ready! Set! Go!