Promoting Your Book on Twitter 5: A Recipe for Making Money

This entry is part 5 of 5 in the series Twitter Book Promo

In the past few articles we have discussed how to create a niche following on Twitter. This article is how you turn that following into cash. I have tested the strategy on products I sell directly from my site and can track the response rates, that is how I know it works, but you can just as easily direct the traffic to the Amazon sales page for your book.

So without further ado here is a recipe for making money from twitter.

Ingredients

To run this strategy you will need a site where you can post an article that can include links directly to your products. I use my own blog site but I suspect any article site will work just as well.

You will also need a niche following on Twitter, you can 2000 followers in about two to three weeks. After 2000  twitter places some restrictions on you so growth is a little slower, but this strategy works with these numbers, but obviously the more the merrier. If you want to know how to do this read the previous articles.

The third thing you need is a spark of creativity, a smidgen of research and the ability to write tweets and blog posts quickly.

The Pure Recipe

When you see this you will be amazed at how simple this is to implement. You will be even more amazed at the results it produces. But after this I will show you how you can automate the process that is even more phenomenal. So here is the pure form of the strategy:

Look for trending topics on Twitter. There are a whole lot of tools that can help you do this, but you could just look in the right hand column of your twitter profile to see the strongest trending topics. You then write a blog post linking the topic to your product and a call to action to click through to your sales page. You then write a tweet about the trending topic and a link to your post. How simple is that?

Adding Some Spice

Want to know how to write compelling tweets? Just have a scan through all those tweets that get retweeted. Ignore the ones from the famous and influential, these are retweeted because of who they are and because they have large followings.  Look for the ones that just seem to catch a following. Look at half a dozen and you will start seeing what tweets people respond to… that is how you write your tweet.

Do some basic research by using a url shortener like bit.ly. Url shorteners record the number of people that link through from that particular link. By sending out tweets with links you are starting to find out which of your tweets people respond to the most. Again you are finding out how to write tweets that people respond to.

Finally on twitter, when done well, more is better. On twitter you need to get your message to stand out from the noise. It is easy for people to miss your tweet when there is always a huge amount going on. If you have a trending topic and you can write multiple tweets about it then releasing several tweets over the course of a day or two will stand you in good stead, especially if you can get the url in all of them and it leads to a great article.

The Automated Version

In previous articles we have discussed automated tweets. Wouldn’t it be amazing if you could operate the above strategy automatically? Well you can…here is how.

Firstly write a few compelling blog posts that are hot topics for your audience. Hot topics are those that you know are always going to come up for your subject. Make sure these lead to a compelling call to action for your book.

You don’t have to do all the posts all at once, if you are a regular blogger you will probably already know which of your posts have the best response rates. If you are just starting out blogging it might take a few weeks of blogs before you start noticing the trends. The important thing is getting really good articles that draw people in and have a call to action.

You then just look for the structure of compelling tweets, embed the url into it and watch the money come in every time the tweet is posted. On that note I would only repeat this a week at a time and if not a little longer, you don’t want your audience to get blind to your best messages.

Here is one I prepared Earlier

Just to get you started here is one of my best responding tweets.

7 Reasons you must   Learn Embedded Commands   http://bit.ly/8L0OLd Laugh out loud persuasion skills #persuasion

This post was written by:

Rintu Basu

Rintu Basu - who has written 30 posts on publishingacademy.com.

Rintu Basu is an NLP Trainer and the author of the best selling Persuasion Skills Black Book. An expert on accelerated learning, hypnosis, persuasion skills and NLP - Rintu also runs training via The NLP Company based in Glasgow, Scotland.

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