The 3-Step EASY Book Marketing Plan

So, you wrote your book and you thought that was the hard part, then you had to get it published and you thought for sure that was the hard part, but no, now you’re marketing your book and you’re convinced that this is the hardest part. That may seem like the case, but it doesn’t have to be. This article will give you an easy three-step marketing plan to market your book.

Marketing your book can really be as easy as one, two, three.

ONE:

Jump on the social media bandwagon. One of the first things that you will want to do is get listed on social media sites. Facebook, LinkedIn, and Twitter (hook up with me by clicking on any of the site links) are some of the top social media sites I recommend to start with. With the power of social media you can literally be your own promotional tool, allowing you to spread the word about your book quickly and easily to a larger audience than ever before. That is the power of social media.

TWO:

Build your web presence with a website or blog. In days past you might have purchased and distributed business cards when promoting a book or your business, however in today’s society a website or blog is your “digital” business card. It is a necessity no author should be without. A website or blog will be the place for you to showcase your book and you will use it to link to every other outlet that you utilize to spread the word about your book. For example, link to your website or blog from Facebook, Twitter and all other social media sites as well as from articles that you write or that others write about you and your book. You can also include your URL (website address) on any press releases that you send out as a place for them to learn more about you and your book.

THREE:

Hire a team. We aren’t all experts at everything. You are an expert on the topic you wrote your book about, but you are not likely an expert at everything. That is why you should hire a team, specifically a PR team. A PR team has the skills and knows what it takes to promote your book to create the biggest buzz and to sell the more books. After all, that’s what you want, right? So, why not get the professionals to help you make it happen!

I told you that it was going to be easier than you thought. Just work the steps: one, two, three, and watch where it takes your book! I’ll bet you go straight to the top!

This post was written by:

Kristen Eckstein

Kristen Eckstein - who has written 16 posts on publishingacademy.com.

Kristen Eckstein is an avid marketer, writing & publishing coach, and the author of four books, including two children's books and two books on finances. She has two series' of fiction in the works and another nonfiction series that will be published in 2010. She has run a publishing company for 7 years and has coached authors such as Carrie Wilkerson ("The Barefoot Executive") and Felicia Slattery. Her passion is seeing the self-published author hold their book for the very first time.

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