So, you have a great idea, you have a market, but what about your title? Get this wrong and you’ll fail to communicate the reason why potential readers should even care about your big idea. Get the title right however and you’ll be able to powerfully communicate with your prospects in just a few words.

Score your title on the following components as follows:  0 = disagree totally, 1 = agree slightly, 2 = agree totally

My Book’s Title…

• Makes a big promise.
• Poses a question.
• Says something contentious, shocking or risky.
• Creates curiosity.
• Is unambiguous.
• Is easy to remember and share.
• Is unique and catchy.
• Clearly indicates what the book is about.
• Would work well as a headline in a newspaper or sales letter.
• Is easy to spell and pronounce.
• Uses simple, dramatic and/or sensational words.

YOUR SCORE

0-6: Do not put it on your book! This headline will put people to sleep, won’t grab attention and will possibly spell instant failure for your book’s chances. Ask yourself, “How can I make my title tick more boxes?” It’s really worth getting this as good as you can!

7-15: Could be a winner! It really depends where you scored highly. If you strongly agreed with just one of the first three components of a good book title then it’s probably a great title. If you didn’t then ask yourself, “How can I make this title tick one of the first 3 boxes?”

16+: You have a killer title! This will be a huge asset to your book and, as you’ll see later, will make cashing in on your authority far more lucrative. Whether you self-publish or are looking for a publisher the title alone will be responsible for 80% of the decision making process. If you scored this highly we may want to publish your book so get in touch at www.leanmarketingpress.com/authors to see if we’d be able to work with you.