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IMPORTANT: Membership Fee Holiday – Starts End of April 2010

IMPORTANT: Membership Fee Holiday – Starts End of April 2010

IMPORTANT NOTICE TO ALL VISITORS & MEMBERS

As of 30th April 2010 all the content at PublishingAcademy will be made freely available to all authors and publishers looking for tips, advice and strategies for writing, getting published, selling books and making a full time living from writing books.

  • If you’re currently paying a monthly membership fee, no further money will be taken after April.
  • If you’re currently in your 30-day trial period, your access to all the content on the site will continue automatically.
  • No new membership subscriptions will be taken from this point onwards.

We look forward to sharing more great content from our faculty of experts over the coming weeks and months but in the meantime, if you have a non-fiction book synopsis and are looking for a publisher, then read the guidelines here and if your book meets our requirements complete the form to get in touch. For 2010 we’re particularly interested in new books on NLP, Psychology, Sales and Persuasion.

Here’s To Your Success!

Debbie Jenkins and Joe Gregory
Publishing Academy

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Publishing 2.0: The New Risk & Reward Rules Change The Publishing Game for Authors, Publishers & Bookstores

Despite widespread denial from the majority of traditional bookstores, publishers and authors, the publishing game has been changing at an increasingly rapid pace since the  emergence of the world wide web. The real tipping point, however, is only just being reached as Print On Demand (POD) technology, Ebooks and Social Networking finally reach  mainstream status. Joe Gregory, an independent publisher who co-founded The Publishing Academy shares just one way the new rules are affecting the way authors, publishers  and bookstores are sharing the risk and rewards.

The Old Risk & Reward Rules

Traditionally, the publishing pecking order went (and still goes in many cases) something like this…

The bookstore (via the wholesaler) is the main link to the customer (and therefore the money) for a geographically defined area and so the bookstore lays down the law to the publisher. Bookstore Law includes: crippling discounts (55% and up), stretched-out payment terms (90 days+), paying bribes to guarantee visibility (read this article from The Times if you don’t believe me http://su.pr/2Y14b3) the option to return in any condition/destroy/remainder any unsold books – for a full refund.

Old Risk Structure - Risk/Reward - PublishingAcademy.com

Old Reward Structure - Risk/Reward - PublishingAcademy.com

The publisher (sometimes in cahoots with the agent) is the main link to the bookstores and so they lay down the law to the authors. Publisher Law includes: not accepting  submissions unless through a recognised agent, paying pitiful royalties (typically 7-10% of whatever’s left once the bookstore has been paid – of which a percentage will have to go to their agent too), preventing the author from taking other book deals elsewhere, paying the author once per year – assuming they’ve made more money than they got paid as an advance.

The poor author (who, don’t forget, is the only one providing the raw talent) is at the bottom of the pile and lays down the law to nobody. This pecking order also translates into a pretty unfair divvying up of the risks and rewards.

The following charts illustrate a typical risk (based on effort, opportunity cost and financial exposure) – reward (based on retail price of book) split for the old publishing model…

It hardly seems fair that the stakeholder who risks the least should be rewarded the most but – when there was no internet, no social networks and no other way to reach your target market other than by getting your book on the bookshelves – they had a monopoly on the vital asset – customers and got paid accordingly.

The New Risk & Reward Rules

With the new rules in effect the pecking order looks quite different…

The bookstore (via the wholesaler) is one link to the customer (and therefore the money) along with international online bookstores (like Amazon and many smaller specialist stores), ebook retailers (using mobile technology and the internet), mail-order bookstores and Print On Demand book vending machines (such as The Espresso Book Machine).  Traditional bookstores can no longer lay down the law because they no longer have exclusive access to customers. This means crippling discounts (55% and up) are no longer tolerated, stretched-out payment terms (90 days+) are no longer acceptable, wasteful returns policies are no longer viable. Added to this, the highstreet bookstore (with shelves and carpets) has the highest overheads of all the retail channels.

The publisher is one link to the bookstores (via the wholesaler) but the author now has the option to cost-effectively self-publish (with distribution built-in). Old-style Publishers can no longer lay down their law because they no longer have exclusive access to the retail channel. This means agents are no longer tolerated by authors, the pitiful royalties look bad compared to what the author could make by going it alone, the author will expect more control over their content in the various formats enabled such as ebooks and audio.
New Risk Structure - Risk/Reward - PublishingAcademy.com

New Reward Structure - Risk/Reward - PublishingAcademy.com The empowered author (who can finally see a way to be paid fairly for providing the raw talent) is now in a position to choose their own publishing route. This new level of choice for the author and the new routes available means the distribution of risk and reward is shifting to a much more balanced picture.

The following charts illustrate a typical risk (based on effort, opportunity cost and financial exposure) – reward (based on retail price of book) split for the Publishing 2.0 model…

The result is that publishers playing by the new rules and their authors can decide to tolerate traditional bookstores but they no longer have to give in to their demands.

Most traditional bookstores have had it their own way for too long and until they adjust their terms or shrink their overheads, something they’re still very much resisting, in light of the new rules, many of them will lose the new game and go the same way of the myriad record stores who were casualties of the same recent shake-up in the music industry.

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Publishing Academy is giving Free 30 Day Insider Access to anyone who buys one of their growing list of official guidebooks: http://www.publishingacademy.com/buy/guidebooks
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ENDS

WORDCOUNT 898

NOTES FOR EDITORS/JOURNALISTS
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

IMAGES
——————-
Author photos & Images attached. For higher resolution images contact us:
http://www.leanmarketingpress.com/contact

WEBSITE LINKS
—————–
Article: Why Bricks & Mortar Bookstores Are No Longer The Best Place For Auathors & Publishers To Sell Their Books
http://su.pr/5RgUO4

Discussion: The New Rules of The Publishing Game
http://su.pr/2Eqr78

Publishing Academy Website
http://www.publishingacademy.com

The Wealthy AuthorThe Wealthy Author on Amazon:
http://www.amazon.co.uk/exec/obidos/ASIN/1905430698
http://www.amazon.com/dp/1905430698/ref=nosim

ARTICLES
—————–
The Publishing Academy faculty comprises experienced speakers, writers, authors and publishing professionals with a wealth of experience publishing, writing and selling books. We are always happy to provide free content in return for a “plug” for www.PublishingAcademy.com, http://www.leanmarketingpress.com/contact

JOE GREGORY

—————–

Along with Debbie Jenkins, Joe Gregory has run the independent non-fiction publisher Book Shaker (http://www.bookshaker.com) – famous for paying unprecedented royalties – since 2003, is the co-founder of The Publishing Academy ( http://www.publishingacademy.com) and co-author of ‘The Wealthy Author: The Fast Profit Method To Write, Publish & Sell Your Non-Fiction Book.’ http://www.publishingacademy.com/102-6-1-7.html

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Bestselling Publisher Says: Most Authors Are Broke & Have To Keep The Day Job To Make Ends Meet

Debbie Jenkins of PublishingAcademy.com has just co-written a new book to help non-fiction authors avoid the publishing pitfalls and make real money from their words.

The first, provocative yet practical book to come from the, Publishing Academy imprint, is entitled ‘The Wealthy Author’ and shares a proven 6 step approach for making a fulltime income from writing, publishing and selling books.

The Wealthy Author

Debbie says, “Many of the old truths about the publishing game are simply no longer accurate. Publishing 2.0 is here and it comes with a new set of threats and opportunities that the savvy modern author needs to understand and apply.”

‘The Wealthy Author’ breaks the publishing approach down into 6 steps and shows that missing the vital sixth step is the main thing that sets wealthy authors apart from the many struggling authors out there. It also covers the pros and cons of getting a traditional mainstream publishing deal and offers low-risk alternatives for authors keen to make a living from books.

Debbie, who has run independent publisher Bookshaker.com since 2003, says, “There are already plenty of books on getting published or self publishing on the market but almost without doubt these books are referring to the old rules or have a hidden agenda. Doing it the old way is far riskier and far less likely to bring true financial rewards for the majority of authors than playing by the new rules set out in our book.”

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“The Wealthy Author: The Fast Profit Method for Writing, Publishing & Selling Your Non-Fiction Book” by Debbie Jenkins and Joe Gregory ISBN: 1-905430-69-8 is available at Amazon or direct from http://www.publishingacademy.com
~~~~

ENDS

WORDCOUNT 237

NOTES FOR EDITORS/JOURNALISTS
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

IMAGES
——————-
Jacket artwork and author photos attached. For higher resolution images contact us: http://www.leanmarketingpress.com/contact

REVIEW COPY
————–
Please request a review copy of “The Wealthy Author” here: http://www.leanmarketingpress.com/contact

COMPETITION PRIZE
—————–
If you’d like to offer your audience free copies of this book as a competition prize along with a review then tell us your plans and we’ll do whatever we can to help: http://www.leanmarketingpress.com/contact

WEBSITE LINKS
—————–
Related Article: Publishing 2.0 – The New Risk/Reward Rules http://su.pr/2sFMZQ

Related Video: The 6 Steps To Become A Wealthy Author http://www.publishingacademy.com/free-author-video

Related Discussion: The New Rules of The Publishing Game http://su.pr/2Eqr78

Publisher’s Website: http://www.publishingacademy.com

Amazon Sales Pages and Previews:
http://www.amazon.co.uk/exec/obidos/ASIN/1905430698
http://www.amazon.com/dp/1905430698/ref=nosim

PRAISE FOR THE BOOK
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“… a comprehensive start-to-finish guide that every author or aspiring author should read. This book tells the truth, cuts through the crap and will prevent you from making some big mistakes. If you want to be a successful author then you need to read this book.” – Simon Hazeldine, speaker and bestselling author of Bare Knuckle Selling and Bare Knuckle Negotiating

“I’m absolutely amazed at the wealth of information in this book,  the way it’s laid out so logically, I’m sure it will become an industry bible immediately.” – Nicola Cairncross, wealth coach,  speaker and author of The Money Gym

“If you want a book that tells you how to actually make money from writing a book, then this is the one for you. Don’t be fooled into thinking it will just happen, it will involve work on your part, but its worth it. A must have
book for would-be and existing authors who want more sales.” – Sue Stockdale, author, Secrets of Successful Women Entrepreneurs

“Traditional mainstream publishers will be quaking in their boots when their industry secrets are revealed for just £15. Avoid the common beginners’ mistakes and fast forward your success as a wealthy author with this un-missable book!” – Nadine Hill, author, The Virtual Assistant Handbook

“A new bible for aspiring and established authors. If you want to write a book, sell it and capitalise on its sales, this is the book for you.  It’s easy to read and absorb and it answers many of the questions other “how to write a book and get it published” don’t seem to address.” – Tom Evans, author of 100 Years of Ermintrude and Blocks, www.thebookwright.com

“It doesn’t matter where you are in the writing /publishing process, this book will fill your mind with all the positive reasons to fulfil your dreams and aspirations and indeed make you a wealthier author than you originally imagined.” – Scott Owen, author, All Buyers Are Liars

“One element that completely blew me away was the matrix on page 44 … within a minute of seeing this page I had 55 new ideas for selling my existing book and more new book ideas than I can count … witty, conversational and easy to read with lots of checklists, charts and graphs.” – Rintu Basu, author, Persuasion Skills Black Book

“While most authors don’t make a full time living from their books, Joe and Debbie reveal the secrets of turning the success of your book into a full-time and life-time income. As I’m planning to do this, The Wealthy Author will never be far from my side.” – Susanne Jorgensen, author, Get Real! Relationship Success is an Inside Job

“The first secret to being a wealthy author must be to have a great title … Once again Debbie and Joe show from the outset that they know and do what they teach! … an exciting and invaluable resource for anyone wanting to turn their insights, knowledge and experience into a substantial stream of income.” – Dr Andrew Bass, Director, Bass Clusker Consulting, www.bassclusker.com

“If you want to make money from being an author, then you need to read this book as it gives you the hard facts on what it takes to make your book a success.” – Joanne Morley, co-author, The Brighter Marketing Bible

“As a fiction writer I thought: ‘This couldn’t help me.’ Was I wrong! … advice that even fiction authors can use to reach the goal of becoming a paid writer.” – Jeremy Holland

“A must-read. An absolute treasure chest of information. Every self respecting author should have this book on their shelf. I’ll be recommending it to all my clients.” – Stephanie J Hale, publishing expert and authors’ coach,
www.richwriterpoorwriter.com

“…even if you are already published, this book really makes you think about how you can increase sales. They have both been there, done it and no doubt wear their T-shirts with pride, as they have moved the art of publishing into the 21st century. If you are thinking of writing a non-fiction book, this should be your bible.” – Sue Walker, author, Retiring The Olé Way

“It takes little time for the astute reader to recognise that this is a work written  by internet savvy publishing experts. They don’t print books like traditional companies; the whole system is a proven lean process from beginning to end… if I’d applied even half of the ideas, I’d probably be world renowned by now!! This is a book packed with rules or at least guidelines to success, suggestions, experiences, do’s and many don’ts too. The reader is left in no doubt – these guys have been there and definitely done it. This is less of a book about theory, although there is loads of that – it’s actually a practical manual.” – David Miskimin, co- author, The Coaching Parent

“The dynamic duo have been at it again: Honest; Straight to the point; Frank; No nonsense; Great practical tips & advice; Good financial sense & advice with helpful examples; Controversial (in a good way!); Valuable insights; Clear & easy to read; Unpretentious. As someone who is about to embark on writing a couple more non-fiction books and updating a previous title I shall certainly be re-reading this great guide!” – Gabrielle Collision, author, Buying Property in Portugal

ARTICLES
—————–
Debbie Jenkins & Joe Gregory are experienced speakers, writers and authors with a wealth of experience publishing, writing and selling books. They are always happy to provide free content in return for a “plug” for their book and is also available for exclusive commissions: http://www.leanmarketingpress.com/contact

THE AUTHORS
——————-
After they successfully self-published and sold-out of their first book entitled, The Gorillas Want Bananas, Debbie Jenkins and Joe Gregory soon caught the publishing bug and decided to pack up our lucrative consultancy business and focus on publishing full time. They set up publishing firm – BookShaker.com in 2003 – and have been paying unprecedented royalties to their authors ever since.

Their original claim to fame is that they managed to publish 37 books and achieve 5 best-sellers (making more than £30,000 in a single day with one book) within their first 2 years while carrying out all aspect of the business single- handedly. They did everything – including editing, typesetting, cover design, PR, sales copy, marketing and invoicing while keeping overheads to a minimum. The way they were able to achieve so much without the need for employees is by systemising every aspect of the business and carefully managing their time.

As this book goes to print they have published almost 100 non- fiction titles through their Lean Marketing Press, BookShaker and NativeSpain imprints and they send their authors nice quarterly royalties of between 20% and 50%.

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