Some people will argue that coming up with winning book ideas is as much a dark art as it is a science. But if you look closely there are certain things that all good books have in common. In this article we’ll give you a quick checklist to help you decide whether you’ve got the next best-seller! Continue Reading

The big idea is the driving force behind the rest of your book. It’s the foundation for everything that follows. Get it right and your book will almost write itself, people will talk about it, the packaging will be strong, the marketing will seem effortless and journalists will love you. Get it wrong and the writing will be tough, people won’t notice it, the packaging will be bland, the marketing will seem impossible, journalists will ignore you. Continue Reading

So, you have a great idea, you have a market, but what about your title? Get this wrong and you’ll fail to communicate the reason why potential readers should even care about your big idea. Get the title right however and you’ll be able to powerfully communicate with your prospects in just a few words. Continue Reading