Posted on 09 June 2009.
If you’ve ever struggled for inspiration for the perfect book idea – then struggle no more. With these simple-to-use creativity secrets you’ll have more inspiration than you know what to do with. Now – this isn’t a definitive list of ways to come up with good book ideas (and it takes much more than a good idea to sell loads of books) but it is a good way to get your creative juices flowing so you can come up with winning book ideas on tap!
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Posted on 24 June 2009.
Some people tend to favour one hemisphere over the other (if you’re left handed it’s usually – though not always – your right side) and vice versa but the real key to creativity is to get both of your so-called “logical left” and so-called “intuitive right” sides firing on all cylinders – and working in unison. This is when real magic can happen.
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Posted on 24 June 2009.
Mind Mapping was developed by Tony Buzan in the late 1960s.and is now used by millions of people around the world for creativity, note taking, planning, studying and improving memory.
At first glance you could be forgiven for thinking a Mind Mapping is the same as Brain Storming. In fact, many people make what they think are Mind Maps but are really just bubble charts or spider diagrams with pictures.
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Posted on 24 September 2009.
Choose an overriding theme (you could base this on your prospective target market or your area of expertise) – sum it up in a simple word/phrase and then have a massive brain dump of any words, phrases or ideas that come to mind. This is often better if you have two or more people to bounce ideas off…
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Posted on 05 November 2009.
Following trends – or “trend surfing” (which instantly means I’ve got my metaphors mixed!) as it’s now called – is a proven way to make money. It’s also the number one “creative” model used by the majority of mainstream publishers. Whether this is a worthy artistic approach or not – is for another discussion. But as commercial approaches to writing a book go it’s worth trying out. So, how do you benefit from trends – even if the thought of joining the “me-too” brigade makes you sick? Here are two approaches…
This is the “creative” model used by most big publishers. Their researchers and analysts look at what’s selling well and encourage the publisher to cash-in on the trend while it’s still hot!
The good thing about jumping on a Bandwagon is that readers usually have an insatiable appetite for their chosen subject. If they’ve read all the Stephenie Meyer books they’ll be hungry for more – so your vampire book – if pitched well can find its way in. You can bet if readers devour one book on a subject they’ll want more – just fit in and get ready for sales.
Just look at any mainstream publisher’s lists and you’ll see the same sort of stuff – the more of it there is – the more they’re making money from it.
Again, you can use the “Go Against The Grain” approach (see earlier about mis-matching) with trends too – a book entitled “The Danger of Low GI Diets!” or “It’s Not A Secret Stupid!” or “The Law of Attraction Requires Action” are all ways to tap into an audience who is sick of the mainstream pulp and popular books while also getting the “true believers” interested enough in reading it too.
Copy Cat Books Abound - pic by -Sel
An example of a direct Parody of a popular series in its own right would be the “Barry Trotter” books by Michael Gerber (and not the guy who wrote The E-Myth – an excellent book – I might add). Plus, the best-selling book of all time – “The Bible” – was parodied (to much commercial success) by Richard Dawkins – with “The God Delusion”.
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Posted on 05 October 2009.
Meta Programs (also known as sorting categories) were brought to prominence in the early days of NLP (Neurolinguistic Programming) – though some people refer to them as Meta Programs. If you feel like Googling for more info then the founders of NLP – Richard Bandler and John Grinder are worth looking up but also Shelle Rose Charvet’s book, “Words That Change Minds”, is worth getting and reading (even though it’s pretty heavy-going in places!).
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