The legendary bookseller, E. Haldeman-Julius was one of the biggest publishing sensations of all time. He sold over a 100 million books during the 1920s – which is an eye-watering amount of sales by anyone’s standards.

In all, he published around 2,000 titles as part of a series called Little Blue Books. What’s particularly interesting is that all the books were packaged in a similar way. They all had blue covers and there was little to distinguish them. Read the full story

An attention-grabbing title can make all the difference between success and failure with a book.

The average person in a book store takes just 8 seconds looking at the front cover of a book before deciding whether or not to buy it.

Publishers, and marketing savvy writers, know this. They use this very simple trick to turn publishing flops into bestselling sensations. Read the full story