Tag Archive | "Book Ideas"

How To Write A Book – The No.1 Secret To Stacking The Odds In Your Favour (Part 1)


This entry is part 1 of 2 in the series How to write a book

So you want to write a book? But perhaps you’re daunted by the odds? Believe it or not, there is a way to stack the odds in your favour – though less than 5 per cent of writers seem to know about it. If you want to give yourself a fighting chance, then it’s worth spending the time doing some research before you even write a word of your book. Read the full story

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How to Stop Other Writers Stealing Your Book Or Film Idea – 5 Tips


Authors and scriptwriters are often worried that someone might steal their book or film idea. They become nervous once they start sending out their manuscript to agents or producers.

I usually offer a number of reassurances to writers who ask me about this. Here are some of the points to consider:

1. Date-stamped mail
A simple and legal way to safeguard your copyright is to send a copy of your manuscript to yourself via registered mail ensuring that the package is date stamped. You can then leave the envelope sealed – something that is valid in a court of law.

2. Register your work
There are a number of companies that offer to ‘hold’ your manuscript for you or register your idea for a small fee. In my opinion, this is unnecessary. However, if this sets your mind at rest, this is an option to consider.

3. Ideas & concepts
Be aware that there is no copyright for an ‘idea’ or a ‘concept’. This is because there are very few original book or film ideas. Most ideas are workings or reworkings of archetypal or classic plot lines.

4. What is unique?
What makes a plot unique is the writer who writes it. Consider ‘Romeo and Juliet’ and then ‘West Side Story’. Same plot, different writer. You could say that Stephen Sondheim stole the idea from Shakespeare. Yet the new story set in 1950s New York is a masterpiece in its own right.

5. Professional reputation
Agents and producers work hard to build up their reputation for excellence and professionalism. They wouldn’t last five minutes if they started stealing clients’ ideas. In this Internet age, where millions of people are connected via blogs, ezine and social media, word would soon get about. You can quickly and easily check out the credentials of most book and film professionals simply by using Google.

5. Your passion
Every writer has their own passion. I might love the pitch for a thriller set on a desert island. But the fact is, I could never write it even if I researched it. Passion is the hidden ingredient that gives writing its energy, vibrancy and appeal. Without it, writing is lifeless and dull. Remember that no-one else will ever be able to write like you.

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Publishing Bandwagons: Trend Surfing for Authors


This entry is part 5 of 12 in the series Creativity Approaches:

Following trends – or “trend surfing” (which instantly means I’ve got my metaphors mixed!) as it’s now called – is a proven way to make money. It’s also the number one “creative” model used by the majority of mainstream publishers. Whether this is a worthy artistic approach or not – is for another discussion. But as commercial approaches to writing a book go it’s worth trying out. So, how do you benefit from trends – even if the thought of joining the “me-too” brigade makes you sick? Here are two approaches…

Jump on The Bandwagon

This is the “creative” model used by most big publishers. Their researchers and analysts look at what’s selling well and encourage the publisher to cash-in on the trend while it’s still hot!

The good thing about jumping on a Bandwagon is that readers usually have an insatiable appetite for their chosen subject. If they’ve read all the Stephenie Meyer books they’ll be hungry for more – so your vampire book – if pitched well can find its way in. You can bet if readers devour one book on a subject they’ll want more – just fit in and get ready for sales.

Just look at any mainstream publisher’s lists and you’ll see the same sort of stuff – the more of it there is – the more they’re making money from it.

Lampoon (Jump Off) The Bandwagon

Again, you can use the “Go Against The Grain” approach (see earlier about mis-matching) with trends too – a book entitled “The Danger of Low GI Diets!” or “It’s Not A Secret Stupid!” or “The Law of Attraction Requires Action” are all ways to tap into an audience who is sick of the mainstream pulp and popular books while also getting the “true believers” interested enough in reading it too.

Copy Cat Books Abound

Copy Cat Books Abound - pic by -Sel

Currently Popular trends as I write this…

  • Vampires
  • Witches and Wizards
  • Pirates
  • Law of Attraction – The Secret
  • Finance and Debt
  • Low Carb Diets (How low many GI books do you need?)
  • Twitter and Social Media

Universally Popular trends …

  • Spirituality and Religion
  • Relationships
  • Health and Diets
  • Celebrity
  • Romance
  • Travel

An example of a direct Parody of a popular series in its own right would be the “Barry Trotter” books by Michael Gerber (and not the guy who wrote The E-Myth – an excellent book – I might add). Plus, the best-selling book of all time – “The Bible” – was parodied (to much commercial success) by Richard Dawkins – with “The God Delusion”.

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Book Idea Formulas: Problems, Needs & The Human Condition


This entry is part 12 of 12 in the series Creativity Approaches:

Books To Solve Problems or Give Answers (How To)

This approach is the best way to come up with “How To” book ideas. I’d suggest using Brainstorming and Mind Mapping (see earlier) to generate ideas using the “Big Problem” as your central theme. Make sure it’s a problem people really want solving though else you’ll have a book that won’t sell. Here are the steps…

  1. Choose a Market
  2. Define Their Biggest Problem or Need they’re seeking
  3. Think of Ways To Solve/Answer It (Your Big Promise)
  4. Include Their Big Problem/Need in the Title
  5. Include Your Answer/Big Promise in the Sub-Title

No need for examples here – they’re all over the place!

Books That Appeal To The “Human Condition”

Most humans share many good and amazing traits – and on the whole I like humans – well I am one too!

However, there is also a dark side (although it’s just human nature) known as “The Human Condition” – which is a powerful place to dig for universal themes to base your book idea on. While not applicable to everyone, all of the time, we can all relate to many of the following:

  • Greed
  • Laziness
  • Complacency
  • Procrastination
  • Superstition
  • Aggression
  • Jealousy
  • Spite
  • Self Interest
  • Need to be liked/loved
  • Insecurity
  • Impatience
  • Fear
  • Nosiness
  • Hate
  • Schadenfreude (enjoying/being fascinated by another person’s mis-fortune) etc.
Pic by practicalowl

Pic by practicalowl

Making a book that appeals to one (or preferable many) of these human conditions is bound to get a good response, cause some buzz and provide you with a book people will want. Just think how popular Get Rich Quick Schemes are? Most of us know they’re rubbish but they continue to sell because they appeal to the greed, laziness and self-interest in all of us.

Examples of Books That Are Successful (Though Not Necessarily Good!) Due To Their “Human Condition Appeal”

  • The Secret by Rhonda Byrne: Get what you want simply by thinking happy thoughts! (Laziness, Self Interest, Superstition, Greed)
  • The 4-Hour WorkWeek by Tim Ferris: Enjoy the lifestyle of the rich without having to wait for retirement (Laziness, Impatience)
  • The One Minute Millionaire by Mark Victor Hansen and Robert Allen: Become a Millionaire The Easy & Fast Way (Laziness, Impatience, Greed, Self Interest)
  • All the Childhood Abuse Books: Tragic Stories of People’s Misfortunes (Fear, Schadenfreude, Nosiness)
  • Pulp Romance: Mushy, Feelgood, Stories (Need to be loved)
  • The Bible: Answers all our questions – about where we came from, why we’re here and where we’re going (Superstition, Fear, Insecurity)
  • Celeb Books: Tells the story of their rise and fall (Nosiness, Jealousy, Schadenfreude)
  • True Crime Memoirs:  (Nosiness, Aggression, Schadenfreude)

I could go on but I think you get the point!

Posted in AuthorsComments (0)

The Creativity Matrix: Chunking Up, Sideways & Laterally


This entry is part 11 of 12 in the series Creativity Approaches:

The Author’s Creativity Matrix

This uses elements of matching and mis-matching as well as big picture and detail to produce lots of ideas and content to bring out a full range of creative flexibility you may not have thought you had. What you do with the resulting content is up to you but it’s likely that inspiration for the following elements of your book can all be covered…

  • The big idea, benefits or promise
  • A title and subtitle
  • The main chapter headings
  • Your target audience
  • Words for the blurb

There are three main ways we sort data in our minds. They are:

  1. Chunking Up (where you’ll get all the benefits and reasons why)
  2. Chunking Down (where you’ll get all the detail)
  3. Chunking Laterally (where you’ll often find the weirdest stuff and metaphors)

This is useful to know because, what most people describe as creativity is really a form of chunking up and chunking laterally – and when you’re not feeling creative it’s almost always because the details are bogging you down.
So here’s what you’re going to do…

  1. Get a big sheet of paper
  2. Write a theme, topic, audience, main idea or your subject in the centre (draw it as a picture too if you like) – I’ll choose “Being An Author”
  3. Draw the lines as shown below
  4. Use the questions below to help you chunk in all the directions (up, down, lateral) and negatively (left) and positively (right) from your main theme

Chunking Tool for Authors

Here’s an example of a completed Creativity Matrix…

Publishing Creativity Matrix

Now, if you’re more analytical and prefer to work to a proven formula then here are some other useful tools to spark your imagination to come up with potentially profitable and definitely brilliant book ideas…

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Book Ideas: Pain V Gain & Matching V Mis-Matching


This entry is part 10 of 12 in the series Creativity Approaches:

Meta Program: Pain Vs Gain

Some people are more motivated by what they don’t want than by what they do. You’ll likely have a tendency to one extreme or another and this tendency can leave blind spots in your creative thinking. So follow these steps and see what comes up…

  • Choose a target audience – we’ll go for authors again
  • Divide your page into 6 columns – with Pain to the left and Gain to the right
  • List all the things your audience “is afraid of”, “hates”, “doesn’t want” in the third column
  • List all the things your audience “is excited about”, “loves”, “does want” in the fourth column – you should have something that looks like this…

Read the full story

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