Writers are often taken by surprise when they’re asked for a “detailed marketing plan” before a publisher has even taken them on.

It’s a skill worth developing – as many successful authors write their marketing plans before they even set pen to paper.

In Part 1 of my article, you learned how to get started with a marketing plan for your book. Today, you’ll be finding out how to complete it. Read the full story

Increasingly, agents and publishers are asking authors to help with the marketing of their books.

Many writers are taken by surprise when they receive a request for a “detailed marketing plan” – often before an agent has even taken them on.

Don’t be daunted. Treat this as an opportunity rather than a hurdle. Many successful authors draw up a marketing plan before they even start work on their book. Read the full story

If you’ve written a book or if you want to get your message out to the world, there has never been an easier time to become a bestselling author. The Internet has provided writers with an unprecedented opportunity to spread their message and reach more readers at a faster rate than ever before. Read the full story

The legendary bookseller, E. Haldeman-Julius was one of the biggest publishing sensations of all time. He sold over a 100 million books during the 1920s – which is an eye-watering amount of sales by anyone’s standards.

In all, he published around 2,000 titles as part of a series called Little Blue Books. What’s particularly interesting is that all the books were packaged in a similar way. They all had blue covers and there was little to distinguish them. Read the full story