Posted on 18 February 2010.
An attention-grabbing title can make all the difference between success and failure with a book.
The average person in a book store takes just 8 seconds looking at the front cover of a book before deciding whether or not to buy it.
Publishers, and marketing savvy writers, know this. They use this very simple trick to turn publishing flops into bestselling sensations. Read the full story
Posted in 4. Get Published, 5. Sell Loads of BooksComments (0)
Posted on 20 October 2009.
After fifty years of studying businesses of all kinds Dun & Bradstreet (the world’s leading provider of financial information on companies – their database holds information on 100 million companies!) concluded that the entirety of business wisdom can be summarised in one statement: “Businesses succeed because of high sales; businesses fail because of low sales. All else is commentary.”
Posted in 5. Sell Loads of BooksComments (0)
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