Many people have experienced what they might call a light bulb moment where you get a whole idea in less than a second – perhaps for a new product or an idea for a best selling book.
You may not be aware that there is not only an art but also a science to having such eureka moments.
Somewhat ironically Edison apocryphally tried 10,000 or so materials before he came across the ideal filament for light bulbs. He could have saved himself loads of time had he had a real light bulb moment and just think of what else he could have invented.
Imagine then how your business could benefit from you having that amazing light bulb moment to carry you through recession and how instilling a culture of creativity and inspiration would boost staff morale.
Now I’ve been fortunate to have had light bulb moments all my life and recently have been researching where such inspirations comes from and how to have them virtually on demand.
What I have found is that light bulb moments, and the commensurate increase in creativity, come from getting into one of two modes known as Whole Brain and Whole Mind Thinking. The latter being more powerful and needing a little more practice and discipline than the first.
Whole Brain Thinking is where the two hemispheres of the brain work in harmony. Often the left logical hemisphere suppresses creativity by saying things like, “You don’t have time” or “Don’t be stupid, people will laugh at your idea”. It is just acting to protect you as it would from a predator.
The easiest and best way to synchronise the hemispheres is to practice regular meditation. From a personal perspective, the benefits are immense to your mind and body and there are even iPod-like meditation machines available now if you want to experience deep meditative states.
In a business context however this could be frowned upon so there are more acceptable techniques. By far the best way is to use mind maps. The map seems to give the logical left brain something to keep it happy. It likes structure and you can imagine it saying, “A map, now that’s something I can work with.”
While the left brain is busy, the right can get to work and do its creative stuff. Remember that the “brain” of a business might comprise of more than one person and be a collective. So, for example, the left brained technical team can busy themselves on the map and structure while right brained marketeers unleash the ideas trapped inside them.

Whole Mind Thinking is a mode where the synchronised left and right frontal lobes of the conscious mind fuse with the unconscious mind and then can access what is known as the collective consciousness. It is postulated that the collective consciousness is where all ideas past, present and future reside.
To access this mode, you first need to address any embedded fears or patterns that might be holding you back that are residing in the unconscious mind. These can manifest in many ways such as in creating writers’ block or self-destructive patterns of procrastination or fear.
Once the conscious and unconscious minds work in harmony, the path is clear for inspiration to flow.
For more information on the whole subject, get a copy of my new book Blocks with free access to guided MP3 visualisations whic will take you into the altered state of consciousness where Eureka Moments happen …
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