Not all interview questions are going to be easy and you may sometimes find yourself under fire from a hostile journalist who doesn’t like you or the message in your book. In fact some interviewers make their living by making their guest’s life hard but even tough interviews provide you with an opportunity to win fans and generate more positive exposure. If you follow these two essential elements of success you’ll be able to stay in control no matter what.

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1. Tell people about your book. I know, it’s obvious isn’t it? However, many authors think it’s impolite to mention their book in an initial conversation. Don’t be reticent. Anywhere, anytime you have the opportunity to mention your book, do so.

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You might ask yourself, “Why should the media be interested in my book?” , or you could turn it round and think “Why should I be interested in the media for my book?” Let’s answer the second question first. You should be interested in the media because they will offer you a low-cost way of raising your profile, gaining credibility, and of course, more book sales, which is what all authors are interested in.

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