A famous quote reads:

“The nicest thing about NOT planning is that failure comes as a complete surprise and is not preceded by a period of worry and depression”

We’ve all heard that if we fail to plan, we plan to fail and this is never more-true than when you are creating a book that you want to sell and earn plenty of money from!

Let’s start with the end in mind here and look at our intended result: to make money.

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The ultimate aim for any author is to sell books – to turn their knowledge into cash.  By the same token the publishing company is a business and is there to make money. To find a viable product to take to market and sell enough of, to recoup their investment in printing and marketing the book. Therefore in order to get published and turn your work into cash, you need to create a product that will sell, and this means thinking like a businessperson.

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…Or in other words – how to make more money from the ‘upsell’…

What if I told you that you are sitting on profits that you haven’t tapped into yet?  Would you believe me?  Now you have your book written, the readers that buy it may be willing to buy something else from you too.  You could perhaps sell another book to them if you have more than one, or an extra service or product.  The Kings of the upsell have to be McDonalds with their “would you like fries with that?” This sentence alone has earned them millions!

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Many non fiction writers have done books based upon lessons they themselves have learned.  It’s a safe bet that if tackling something has frustrated you then it will be frustrating others too, and a well worded guide to how to overcome the issue would make a great book.

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This is part two of the article ‘Is Multi-tasking Causing You Mayhem?’ and the message last time was ‘focus and finish’.  Now we can follow on and deal with ‘planning and prioritising’ and how to ‘simplify through systems’.  This article being a prime example – even Publishing Academy resources are broken down into ‘bite sized’ chunks to avoid overloading and confusing us both – a great example of multi-tasking!

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If there’s one thing that we can all identify with, it’s the fact that we are busier than ever!  On some levels is great to be popular! On others, it can cause stress when the volume of tasks becomes too great to handle.

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