When considering how to approach the topic of branding, be sure that you tread carefully. Remember, when you self-publish, you are essentially setting up a business. Whether you choose to publish through a subsidy press or if you decide to go 100% independent, you are still running a business. You are responsible for managing and promoting your written voice in some capacity, no matter the publishing path you choose. This is your time and money that is on the table, so take time to think about how branding is more than a label for your work. Branding is the most important element necessary for any business. When we shop, we are influenced by branding, whether we know it or not. We may look for quality and style, but branding is always affecting our decisions. From buying a vehicle to purchasing clothing, even to your weekly grocery trip, branding is present in a big way.

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As a rising self-published author one of your biggest concerns is likely how your book will look. You have dreamed about it being in your hands and on bookshelves for so long that you definitely want it to be something that you can be proud of, and want a look that is professional and sharp. This is why hiring a book designer is something you should consider. There are a few things that you should think about when choosing a book designer. They include the following:

• When choosing a book designer, it is usually a good practice to choose the same designer to work on both the cover and the interior of your book. For your book to look professional and compete in the marketplace, you must invest in a professional graphic designer with book design experience.
• When choosing a book designer, look at portfolios of designers who have a style that appeals to you. After you have chosen a designer or narrowed down your choices between two or three, begin looking at books that appeal to you, preferably those in the same genre as yours.
• Lastly, with choosing a book designer, make sure you are working with a professional who is interested in your subject matter, the title and in your marketing goals. A good designer will help you market your book by creating an appealing design.

You want your book to be one that people will look at as a professionally put together publication and one that is screaming “buy me.” Be sure to invest what is necessary in making your book design the best it can be. You will be glad when the day comes that you have your book in your hands and it is proudly displayed in bookstores. It will be worth the extra thought and investment into this very important area of the book publishing process!