Let’s face it, it is getting harder for us to communicate about our products to sell with potential customers.  If someone who you don’t know, sends you an uninvited email newsletter, flyer or ‘discount notification’, it is very likely that it will end up in your ‘Deleted Items’ box, if  you don’t simply ‘Unsubscribe’.  We are bombarded with marketing messages on an hourly basis, and it is necessary to preserve our sanity NOT to look at all of them!

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Getting published is the most desired objective of most writers so it is worth giving some thought to how you will approach this mighty task.  You know what kind of book your have written (or intend to write) so the best place to start is to find the publishers that specialise in your kind of writing.   For example, if you write a crime novel, you will have more success approaching a publisher that has published other crime writers.  They will have the specialist knowledge of this field to be able to determine if your book will make enough money in this area.  If you are a non -fiction writer then don’t go to publishing houses that produce ‘chick-lit’.  You are likely to be knocked back!  So once you have honed down your target publishers to just a few, you can move on to the next stage – actually approaching them!

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