The value of press coverage to an author cannot be over emphasised.  The more times you and your book are featured in the media the better the profile of you and your book. And the better the profile, the better the sales.
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Not all interview questions are going to be easy and you may sometimes find yourself under fire from a hostile journalist who doesn’t like you or the message in your book. In fact some interviewers make their living by making their guest’s life hard but even tough interviews provide you with an opportunity to win fans and generate more positive exposure. If you follow these two essential elements of success you’ll be able to stay in control no matter what.

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So, you have a media interview lined up – congratulations! This could be a great opportunity to grow your fanbase, sell loads of books and be invited back. Or, if you fail to prepare, you could end up making a complete mess of things. Use these questions to ensure you’re prepared for your interview and you’ll come out looking like a pro.

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